Case Study: Wellbayt
Building the Platform Behind Wellbayt’s Wellbeing Ecosystem
A Multi-Tenant Wellbeing Platform Built for Growth
Overview
Wellbayt needed a digital platform that could deliver personalized wellbeing journeys, health-based challenges, media content, and company-wide engagement tools.
Traditional wellbeing programs were manual and had low participation. The goal was to build a system that supports employees daily while giving HR champions full control.
What we delivered:
- Mobile wellbeing app for employees
- Champion Portal for HR teams
- Journey and challenge engines
- Multi-tenant backend for company-specific setups
- Engagement tools, content library, events, and pulse insights
- Ongoing releases and platform expansion
Project Snapshoot
Client:
Wellbayt
Industry:
Employee Wellbeing and Engagement
Product:
Wellbayt Mobile App and Champion Portal
Duration:
Multi-phase, ongoing partnership
How Nubayt helped:
- Mobile development
- Backend engine and API architecture
- UX research and UI design
- Wellbeing journey engine
- Corporate engagement tools
- Multi-tenant configuration
The Challenge
Companies needed a structured way to support wellbeing programs across different teams and locations. Most solutions lacked personalization, automation, or analytics. HR teams relied on manual coordination, which was difficult to scale.
Wellbayt required a digital ecosystem that could:
- Deliver personalized and company-wide wellbeing journeys
- Support health-based challenges using real activity data
- Provide HR champions with tools for events, insights, and communication
- Handle multiple companies with strict data isolation
- Offer fresh content that keeps employees engaged weekly
Objectives
Create a daily-use wellbeing app for employees
Support journeys, challenges, events, pulse checks, and content
Provide HR champions with a portal for management and analytics
Allow each company to have its own configuration and branding
Ensure accuracy for health data sources
Offer clear dashboards and insights
Build a scalable foundation for future features
Our Approach
01
Discovery
We interviewed HR leaders, mapped user roles across employees and champions, analyzed engagement gaps, and studied health data requirements.
Discovery
Design
Development
Collaboration
02
Design
We designed a unified app that adapts to each company and a dedicated Champion Portal for HR teams.
Design Focus:
- Clear journeys
- Easy event creation
- Simple challenge setup
- Organized content library
- Intuitive dashboards
03
Development
We Build:
- Native mobile apps for iOS and Android
- Journey engine with multiple types
- Challenge engine with step, distance, energy, and activity tracking
- Company-level configuration and branding
- Media content hub
Role-based authentication and permissions - Notifications, reminders, and pulse check-ins
04
Collaboration
Weekly releases, rapid iteration, and ongoing partnership.
The Solution
Wellbayt Mobile App
A complete employee wellbeing companion featuring:
1. Journeys
- Self-paced wellbeing journeys
- Guided habit-building paths
- Company-wide challenges
- Competitive team-based experiences
- AI-supported content flow (future-ready architecture)
2. Challenges
Based on health metrics:
- Steps
- Active minutes
- Energy burned
- Distance walked/run
With:
- Live leaderboards
- Team vs team
- Individual progress tracking
3. Events Calendar
- Company wellness events
- Webinars, bootcamps, challenges
- RSVP, reminders, and event history
4. Pulse Check-In
- Lightweight employee mood check
- HR insight engine
- Daily/weekly analytics for champions
5. Media Library
- Articles
- Videos
- Infographics
- Health education content
- Bookmarking, recommendations, and categories
Wellbayt Champion Portal
A powerful portal for HR champions to manage wellbeing programs:
- Create and configure journeys
- Launch company-wide challenges
- Manage events & daily engagement
- See real-time analytics and participation metrics
- Push targeted notifications
- Access pulse insights and sentiment reporting
Key Challenges and Solutions
Multiple journey types
Flexible engine built to support step-based and schedule-based logic.
Health data consistency
Normalization rules ensure accurate steps, distance, energy, and activity data.
Serving multiple companies
Strict tenant isolation with configurable branding and settings.
Sustained engagement
Habit-forming flows: reminders, streaks, check-ins, and daily actions.
Outcome and Results
Business Impact
- Increased employee engagement through gamified wellbeing
- HR teams able to deliver structured wellbeing programs at scale
- Automated workflows reduced admin involvement
- Higher participation in challenges and events
- Improved company culture through team-based competitions
Operational Impact
- HR champions manage programs independently
- Real-time analytics available for participation and sentiment
- Media content increases touchpoints throughout the week
- Centralized tools reduce coordination across teams
Technical Impact
- Multi-tenant backend supports many companies
- Journey and challenge engines scale cleanly
- Smooth synchronization between app and portal
- Clear audit trails maintain data accuracy
Nubayt helped us transform our wellbeing vision into a highly polished digital platform. The mobile app and champion portal have significantly increased employee engagement and allowed us to scale our wellbeing programs across multiple companies.
Wellbayt now operates on a complete wellbeing ecosystem.
Employees get personalized journeys and daily-use tools. HR teams gain real-time analytics, full configuration control, and a clear path to scale their programs.
